Globalization has affected the culture and traditions of India

India has a very old and distinctive culture. The incredible cultural diversity that exists in India is present everywhere. Nearly every state has established a unique cultural identity, and the South, North, and Northeast each have their own distinctive cultures. India has a culture that is as diverse and distinctive as few other cultures in the world. India is a large nation with diverse geographical features and weather conditions. In addition to four main world religions—Hinduism, Buddhism, Jainism, and Sikhism—India is home to some of the oldest civilizations on earth. In a nation like India, which is very diverse in terms of its culture and heritage, the phrase "unity in diversity" is not simply a catchphrase but also a principle that is highly relevant.

      

     The key component of globalization that involves the interchange of goods is the exchange of ideas and cultures. It increases global harmony and connectivity. India has some of the most varied cultures and traditions of almost any country. As one of the world's oldest cultures, its lineage dates back to roughly 2,000 BC. The Indian Subcontinent and the rest of the globe have both been significantly impacted by globalization in the context of Indian culture. Genuine Indian culture is still present in rural life. In rural areas, the latest technological developments have had little impact. People still favor wearing vintage traditional attire and partaking in traditional festival celebrations. Folk music and dancing are still well-liked in country areas. The influence of the west has not yet had any impact on Indian culture there. This is the depth of Indian culture, which has enticed many tourists to remain and experience its ageless beauty. Our deeply rooted customs and rituals have less effect now that globalization is on the increase. India has a rich cultural heritage and is widely renowned for its pride in it on a global scale. Globalization has helped in the spreading of Indian culture throughout the world as well as encouraging westernization in India. India's culture and customs have been impacted by globalization, and they have expanded over the globe and grown in significance.

        Indian culture has deep roots that go back literally thousands of years. It has been continuously changing as it has assimilated many cultural influxes, primarily from the west but also from the east. India has historically been a major exporter of its culture. As far away as Japan and Indonesia, India has disseminated religions like Buddhism and Hinduism. India's language has also spread to neighboring areas. In the days of antiquity, Indian culture spread to Europe through trade with the Greeks and Romans. Statues of Indian deities have been discovered buried in places like Pompeii. Perhaps the most significant push towards globalization came to India in the years after the 1500s, with the rise to the power of many European nations. As Europe became somewhat prosperous and stable, its people ventured to South Asia, primarily India, in search of trade again. This led to introduction of many new inventions to India and a rekindled cultural exchange between these two regions. 

        Trade from Europe brought a lot of things, like guns, the English Common Law, and Christianity. This liberalized the culture in India quite a bit. The Sati Pratha was also removed and India saw a rise in anti-conservative movements with people like Raja Ram Mohan Roy and the Samaj Moment. This allowed India to become culturally liberal and move to a better path. The Dutch travelers brought Christian culture with them to the western parts of India like Goa. Along with this spread of religion came a wave of capitalism with the range of books and tabloids being printed daily.

        But now, if I were to really look back on it and reflect, I suppose there are some factors I would consider. Ever since the development of roads reached rural areas, a lot of advances have been made. International brands have reached villages as they usually sell things at lower prices. Even though India used to be a majorly agrarian economy, a lot of business has shifted to other industries as people have gotten used to a more employee-based culture. People have become more influenced by the cultures coming in from outside the nation. They have become more engrossed in celebrating foreign cultures. The integration of foreign influences has not always been smooth, but at the same time, the increasing rate of this melting pot has been overwhelming.

So, despite the fact that MNCs and international culture have spread throughout the entire country. There is still a plethora of moments where we can analyze how Indian culture and its various subcultures are still deeply integrated with many parts of the country. As I concur, Indian festivals are still celebrated with all their might, and the food has still not been affected by any foreign trade. All in all, India is the perfect example of a developed nation that has remained true to its roots.

Sources

Bhoje, Gazala. “INDIAN CULTURE and GLOBALIZATION.” International Journal of Research in Engineering and Social Sciences, vol. 5, 2015, www.indusedu.org/pdfs/IJRESS/IJRESS_705_90234.pdf.

Singh, Sushil Kumar. “*Globalization With Respect to Its Impact on Indian Culture-DrSushilsEducare.” sites.google.com/site/drsushilseducare/clubs-activities/scholar-s-bow-3/globalization-with-respect-to-its-impact-on-indian-culture. Retrieved on October 20, 2022.